Marketing Officer Ref: MOT18

This vacancy has now expired, and is not accepting any new applications.

Role location
Type of contract
Full Time

Marketing Officer

Closing Date: Monday 26th February 2018


Our Organisation:

The Football Association (The FA) is the governing body of football in England. We are responsible for promoting and developing the game at all levels; from grass roots through to the professional game, The FA Cup and the England International teams, and has two core assets: Wembley Stadium and St George’s Park.


Overview of the role:

To lead the delivery of key Wembley Stadium marketing initiatives for the FA Group, including:

  • Delivering digital marketing campaigns for our online retail proposition and Wembley Tours
  • Working with the Wembley Senior Marketing Manager to support overall Wembley marketing plans
  • Build and own our affiliate marketing plan across paid, earned and owned.


Key responsibilities include:

  • Develop and successfully execute digital marketing campaigns to deliver business goals of retail revenue and Wembley Tour visits & revenue
  • Work with the FA media agency to deliver an integrated, high-performance media plan, ensuring ongoing optimisation and test/learn (i.e. AB testing content)
  • Work with the retail team to understand and support the product roadmap to develop campaigns & offers
  • Build and own our affiliate marketing plan across paid, earned and owned
  • Ensure excellent coverage across the FA owned and earned channels, including web, CRM, social and in-stadium
  • Work with the in-house design team to create and optimise brand assets
  • Executes additional tasks as required in order to meet FA Group changing priorities

What we are looking for:


  • Digital marketing experience, including paid media and performance media
  • Affiliate marketing experience
  • Proven to be able to deliver digital marketing campaigns with a demonstrable high ROI, delivering on business goals
  • Excellent cross-team collaboration skills and stakeholder management skills
  • Experience presenting proposed and final marketing campaigns to stakeholders
  • Experience using data to inform rationale for marketing campaigns
  • Project management skills
  • Proficient skills in Microsoft Office
  • Excellent attention to detail

Desirable Skills

  • Experience of sports marketing
  • Experience of managing agencies
  • Relevant degree/qualification(s)

What we can offer:

  • An exciting and challenging role within a changing, dynamic and world-renowned sports organisation.
  • Attractive benefits and a competitive salary for the right candidate.



The Football Association Group promotes inclusion and diversity, and welcomes applications from everyone. If you have any particular requirements in respect of the recruitment or interview process please mention this in your covering letter


This vacancy has now expired, and is not accepting any new applications.

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The FA Group doesn't just govern and develop the game. We are also committed to improving our reputation for innovation and excellence by using the power of football to build a better future.

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