Marketing & Communications Officer (Middlesex FA) Ref: MCOM-18

Role location
Middlesex Football Association
Type of contract
Full Time

Marketing and Communications Officer


Clsoing Date: Monday 2nd July 2018

Job Purpose:

  • To lead, manage and develop the commercial, marketing and communications operation across the Middlesex FA network. To build and maintain appropriate partnerships to support the ongoing development of Middlesex FA, including removing the reliance on The Football Association for funding.  To maximise the commercial returns from Rectory Park.
  • To support the delivery of the National Game Strategy and Business Plan across the Middlesex FA network
  • To Provide high-quality Customer Service
  • To act in the best interests of Children and Young People at all times and ensure their welfare is considered in all decision and actions taken.

Key Accountabilities & Responsibilities:

Marketing & Communications

  • Lead and develop the Association’s Communications and Marketing Strategy to support the overall Business objectives
  • Maximise dissemination of message by exploring the purchase and / or build of a comprehensive database of all football-interested people in Middlesex, working with The Football Association where appropriate
  • To be responsible for the creation and delivery of an annual marketing and communications calendar
  • Ensure all marketing activities are coordinated and in line with The Football Association’s marketing activities at national level
  • To be responsible for all marketing communications and branded marketing collateral. Manage external and internal publications to ensure consistency of message and maximise efficiency
  • Coordinate the origination and  publication of the Association's printed material (such as brochures, match programmes, County Handbook and the newsletters)
  • Manage, maintain and develop the Association's website, ensuring it remains a central resource for the dissemination of information to all stakeholders
  • To develop and deliver a Social Media strategy to help increase followers and engagement rates across all County FA social channels (including Facebook, Twitter, Instagram, You Tube)
  • Build and manage relationships with key partners to gain support for key communication projects, e.g. Universities and PR/Media companies
  • To manage and build the relationships with local media to obtain positive coverage of the County FA.  Work with the media to build a positive brand perception and publicity for the game across the County
  • Utilise insight to make informed business decisions. Work with the Senior Management Team to identify and provide insight of the business
  • Support any other areas of the Association as required by the Board / Senior Management Team



  • To lead, build and manage relationships with commercial, sponsor and charitable partners – including developing a Commercial Strategy – as well as partnerships with key agencies and stakeholders to support the overall County FA business objectives to benefit the business and members
  • Conduct research into companies that the Commercial Strategy might suggest could be suitable partners / sponsors
  • Present to potential partners / sponsors, with a view to concluding discussions / negotiations successfully (sponsorship sales)
  • Manage the relationship with partners / sponsors on-going to ensure contractual delivery and to strengthen the relationship in order to lead to renewal
  • Take the lead in ensuring the commercial success of Rectory Park, helping to maximise facility usage and secondary spend

What we are looking for:

  • Graduate Calibre
  • Ability to undertake and utilise research, as required
  • Ability to identify and progress new opportunities
  • Experience of  identifying and progressing new business opportunities
  • Experience of contacting potential partners proactively to generate interest (lead generation)
  • Experience of presenting to potential partners leading to the conclusion of successful partnerships (sponsorship sales)
  • Experience of managing partner relationships to contract
  • Ability to communicate to a wide range of partners and to individuals at different levels
  • Evidence of successfully implementing media and marketing strategies
  • Experience of developing online marketing campaigns
  • Significant experience of marketing and communications
  • Significant experience of managing and developing brands
  • Strong project management skills and ability to manage budgets
  • Excellent writing and presentation skills
  • Able to successfully network with key staff and contacts
  • Communication skills – written and verbal
  • Experience with digital marketing: email, websites and social media
  • Commitment and passion for development of the Game within the county
  • Evidence of successfully implementing media and marketing strategies
  • Demonstrate a working understanding and application of inclusion, equality and anti-discrimination, safeguarding and best practice
  • Knowledge of new and emerging media opportunities
  • Negotiating skills
  • IT Skills (Excel, Word and PowerPoint)
  • A degree and / or relevant professional qualifications and experience
  • Experience of sales and marketing in the sports / football industry
  • Knowledge of brand management
  • Experience of working alongside partner organisations
  • Good understanding of grassroots football/the National Game Strategy
  • Customer focus
  • Awareness of the functional workings of County FAs
  • Ability to work with minimum supervision and set priorities  
  • Experience of developing online marketing campaigns
  • A formal marketing qualification
  • Driving licence
  • Knowledge and awareness of changes taking place within the Game

To apply visit the Middlesex Website:



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